Saturday, March 16, 2013

Goodbye to Ed Schultz as MSNBC pursues Bill O'Reilly: A letter to a Liberal Friend from College

Goodbye to Ed Schultz as MSNBC pursues
Bill O'Reilly:
A letter to a Liberal Friend from College

Dear Rommy:

I never cared for Ed Schultz because of his caustic rhetoric but I know he spoke for many liberals such as yourself.  I find it interesting that he was unceremoniously dumped for the younger Chris Hayes.  According to the New York Times, “Mr. Hayes, 34, will be the youngest host of a prime-time show on any of the country’s major cable news channels, all of which seek out youthful viewers but tend to have middle-aged hosts and a core audience made up of senior citizens (like us, Yikes!).” 

In many respects, the move is one more attempt to go after Bill O’Reilly.  Since the big O arrived on Fox News, 20 anchors from MSNBC AND CNN have tried and failed to top O’Reilly.  Again the NYT: “But taking over that hour is a difficult assignment for Mr. Hayes, given Bill O’Reilly’s commanding grip on the time slot. Mr. O’Reilly, the biggest star on the Fox News Channel, routinely doubled Mr. Schultz’s delivery of 25- to 54-year-old viewers last year, much to the chagrin of Mr. Schultz, who parodied his rival on a regular basis.”  Personally, I don’t think Mr. Hayes has a shot of touching O’Reilly – Hayes seems to be an androgynous interpretation of Rachel Maddow.  Even Ms. Maddow would lose and she is the best that MSNBC has.

In my opinion, MSNBC would be better served with Michael Moore or Connecticut’s own Alec Baldwin as the host.

Best, Geoff Fisher

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